Video vs non-video spend on Meta

Spend share and S/GMV of video and non-video creatives, week by week since go-live, for every go-live cohort.

First cohort Last cohort Include partial weeks Cap S/GMV axis at 150%

By week since go-live

All selected cohorts combined. Share and S/GMV are spend-weighted, so large cohorts count for more.

Video share of Meta spend

Video spend ÷ total spend

S/GMV, video vs non-video

Spend as % of GMV; lower is more efficient

VideoNon-video

By go-live cohort

Video share of Meta spend

One point per go-live week

S/GMV, video vs non-video

VideoNon-video

Cohort grid

Source: Metabase question 89a30410. Each go-live week is shown by its ISO week and Monday date. Partial weeks (the most recent week of each active cohort) are hidden by default. S/GMV above 150% usually means a very small GMV base, so the axis is capped by default and the real value appears in the tooltip.